When some of the sources providing reports about Flipkart and MakeMyTrip (MMT), many of users are also asking the question is Flipkart acquiring MakeMyTrip? Is the news true or fake? If it is true, then which parameter Flipkart consider while buying MMT? we are here to give you all of your answers one by one. Keep patience and read this article.
Is Flipkart acquiring MakeMyTrip?
Flipkart is one of the one of the known name of e-commerce business, and now they are independently looking for an online travel agency that is OTA and gearing up to launch the travel agency soon. And per sources, these largest E-commerce company will offer booking bus, train, flights, hotels, etc. as part of their service with specific industry partners.
There was an earlier hint that Flipkart was eyeing the travel space when Rajesh Magow who is co-founder and chief executive officer of MakeMyTrip travel agency, returned to the Flipkart’s board after a long gap of two years.
Even if we think of the investors, then Naspers is the common investor of both company and Conglomerate is the single largest shareholder of MMT and one of the earlier investor of Flipkart. So there are high chances that Flipkart will acquire MakeMyTrip soon.
Parameter and strategies that helps Flipkart
DRIVING CONSUMER’S STICKNESS:
Launching an OTA would be in line with its strategy to diversify into different categories. The consumer stickness and repeat consumer rate will be an important parameter, which decides the satisfaction of customers. Even the 40-45% customers of Flipkart comes from its mobile app category, and other categories account for the rest. Not only categories but the Flipkart’s rival Amazon is continuously growing, the travel space of Flipkart will work as an active and latest move. We hope the customer of Flipkart will also welcome this service.
The overall industry said that it is a natural and logical move of Flipkart as they have a large consumer base. In other terms, it will be just extension of services. Even the investor thinks that Flipkart’s massive consumer base has a potential of translate into a significant sales and revenue channel for their upcoming OTA strategy. As an estimated value almost 40% of travel transaction takes place online, with large established players like MakeMyTrip, Cleartrip, Yatra, Goibibo, etc. Even the Oyo, Treebo, Trivago, etc. hotel booking space offers an online mode of payment. So it will become easier for Flipkart to acquire the travel market online.
In short, as per experts, it is a good move of Flipkart, what do you think?
THE HIGH SCOPE OF ACQUISITION:
Leave all argument aside; we know that Flipkart is well considering the acquisition of well-established player and it has potential to change dynamics of OTA industry overnight. Walmart, the retail giant of US, is ready to invest $10 billion investment in Flipkart. Not only Walmart but many investors are ready to invest. However everything is not set with investment, Flipkart has to fight with many other ranking travel agencies like Cleartrip. So it will not be so easy for them. Let’s see what will happen!!
So, friends, it is all about is Flipkart is acquiring MakeMyTrip. We hope you like this article. What do you think it will be good to buy MakeMyTrip? What are your thoughts? Share them in the 0comment box below. Thank you!